Marketing Technology and Advertising Technology in the Digital Age
The worlds of marketing and technology have been converging for some time now but with the digital age in full swing, it’s become apparent that marketers need to understand technology at a deeper level. Data is all around us and YOU can master how to use data in your marketing strategies leveraging technology.
What you’ll learn
- Foundations of Digital Marketing Technology.
- Fundamentals of a Great Data Strategy.
- Which tools make the most sense for your product/service/business.
- Understand all types of marketing/ad technologies.
- Fundamentals of measuring results and KPIs for your marketing plans.
- How to make a successful digital plan.
- Marketing Funnel.
Course Content
- Introduction.
- Glossary for MarTech Course.
- MarTech: Content Management System.
- MarTech: Customer Relationship Marketing.
- MarTech: Reporting Tools.
- Metrics and Measurement.
- Attribution.
- AdTech: What are Advertising Technologies and how can you use them?.
- Building a Successful Data Strategy.
- Final Words.
Requirements
- Excitement to learn!.
- No experience required.
- Suitable for all types of businesses (digital/physical products, services, B2B, B2C).
- Love for Marketing, Data and Tech.
The worlds of marketing and technology have been converging for some time now but with the digital age in full swing, it’s become apparent that marketers need to understand technology at a deeper level. Data is all around us and YOU can master how to use data in your marketing strategies leveraging technology.
MarTech (Marketing Technology) and AdTech (Advertising Technology) – two BUZZ words you may have been hearing lately. Or job descriptions you may have been seeing lately. But what do they mean? And can they help you become a better marketer?
With a play by play of everything you need to know to master MarTech and AdTech as a new-age marketer – this comprehensive course will help refine your marketing skills and take them to a whole other level.
In this course, you will learn about:
- Website, Email and Media tools
- Metrics, KPIs, Conversion Events, Goals, and how to reach your Business Objectives
- Data driven Marketing and more!
MarTech (technologies you should be familiar with):
- Analytics & Reporting
- Content Management Systems
- Customer Relationship Management
- Email Campaign Management
AdTech (technologies you should be familiar with):
- Data Management Platform
- Attribution Modeling
- DSPs, SSPs, and Ad Exchanges
Enroll today to become a digital marketing expert!
Who this course is for:
· New marketers trying to navigate 21st century marketing
· Digital Marketing working at Start ups and Fortune 500 companies
· Freelancers looking to gain new martech skills
- Beginners to Digital Marketing
- Beginners to Marketing Technology
- Beginners to Advertising Technology
- Those who want to be familiar with Digital
- New marketers trying to navigate 21st century marketing
- Digital Marketers working at Start ups and Fortune 500 companies
- Freelancers looking to understand Marketing Technology
- Those who want to be more Digital Marketing savvy
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